For businesses that have a physical location or service area, Google Business Profile (formerly Google My Business) is a great tool. You can use it to check that your company is accurately highlighted, and you can see your reviews right in your profile page. However, despite being a gold mine for great reviews, many small businesses are not using this listing service! This article will explain the benefits of claiming your company’s Google Business Profile as well as how to make the most of these rankings.
What is Google Business Profile?
Google Business Profile is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. Verifying and editing your business information can help customers find you, contact you, and learn more about your business. Google uses this information to determine your ranking in their search results, meaning that if Search Engine Optimization is your goal you should rush to claim your Google Business Profile listing!
Enables You to Appear in Local Listings
As a business owner, you know how important it is to be visible in local search results. After all, most of your customers are likely searching for businesses like yours in their local area. Claiming and optimizing your Google Business Profile listing is a great way to help improve your visibility in local search results.
When you claim your business on Google Business Profile, you’ll be able to provide information about your business, such as your business name, address, website, hours and phone number. You can also add photos, descriptions, and other relevant information to help potential customers learn more about your business.
Optimizing your Google Business Profile listing can also help you appear in local search results when customers search for businesses like yours. By ensuring that your listing is complete and accurate and adding relevant keywords, you can help improve your chances of appearing in local search results.
Improves Visibility
Claiming and optimizing your Google Business Profile listing is a great way to help improve your visibility in local search results. You can help potential customers find your business and learn more about what you offer by providing accurate and relevant information about your business.
Increases Familiarity With Returning and Potential Customers
Perhaps the most crucial benefit is the increased familiarity and ranking from being more visible in the market. When potential customers search for businesses like yours, you’ll be more likely to appear in their search results if you’ve claimed your business on Google Business Profile. This increased visibility can lead to more customers and more business. In addition, claiming your business on Google Business Profile can help you manage your online reputation and take control of what potential customers see about your business when they search for you online. It gives you the opportunity to thank people for positive reviews and to respond well to negative reviews.
If you’re ready to claim your Google Business Profile but don’t have the time to manage it yourself, turn to our team at Duplex Creative Solutions. We can take care of your Google Business Profile listing so that you can take care of your business!