Google AdWords Campaign Form Business Name * Duration * — Select — 3 Months 6 Months 12 Months Start Date * Budget (monthly) * Goals Website URL Do you have an existing PPC/Adwords Account? * Yes No Do you have an existing Google Account? * Yes No Do you have an existing Google+ Page? * Yes No What aspects of your business should this campaign focus on? * What specialized service(s) or product(s) does your organization provide? * Are there any specific keywords/keyword phrases or conceptual themes that you would like to include in your campaign to promote and target? * Are there any specific keywords/keyword phrases or themes that should be excluded from your campaign? * What differentiates your organization from your competitors? * Who are your main competitors? * Would you like to target your competitors? * Yes No Do you have any specific competitors that you are particularly interested in outperforming on search results (organic or paid)? * Do you have any specials, discounts or promotions you would like to advertise? * What geographic region would you like to target? * Are there any specific audience demographics that you would like to target? * Additional notes *